Animals on country roads

Fluffy Cloud created beautiful animations and a suite of visual content with Transport for NSW for the Animals on country roads campaign. Our concept was to animate the animals as silhouettes crossing roads. We created environments representing the different animals habitats. The campaign deliverables included A3 posters, web tiles and social media posts in a multitude of formats and sizes. The animals were modeled and rigged using 3D software while the backgrounds featured digital paintings evoking a softer environment.

Here are some images from the development stage of the campaign.