Cycle Safety
City of Newcastle
Newcastle City Council initiated a cycling education and promotion program to increase cycling participation, promote the benefits of cycling, educate the community about cycling safety and increase rider safety.
Our playful characters are out and about riding on streets and shared pathways in the beautiful City of Newcastle.
The animations focus on increased rider safety and awareness of road rules. We communicate cycling tips that help keep us all safe on the roads and shared pathways.
Each storyline flows through the safety messages in a positive upbeat tone.
